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You Tube The post-lunch session for marketers saw Johanna Wright, vice-president, product management, You Tube, take over the stage to talk about the improvements made for the video sharing platform You Tube for Indian viewers in the last one year, and how it has had a substantial positive impact in terms of increased and improved figures with reference to more people watching content on You Tube. With You Tube Go, users can preview videos first and choose the video's file size before they save it offline to watch later.She said that there has been a 90 per cent increase in watch time for You Tube of which there has been a 130 per cent rise in mobile watch time including offline videos. They can also share videos easily with friends and family nearby, without using any data at all.

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Bluetooth beacons are devices that broadcast signals that can be heard by smart devices nearby.As part of the transition, the brand collaborated with actor Sonam Kapoor, its brand ambassador, for Phase 1 of shooting the Shine song while in Phase 2, You Tube creators were brought on board along with beauty bloggers to shoot the same song whose underlying agenda was #Smile To Impress.You Tube: Choice and acceptability Satya Raghavan, head of entertainment content, India, You Tube, said, "You Tube is all about choice to viewers and acceptability to advertisers." He went on to list three factors which bring people to You Tube - intent, viewability and impact.Shifting brand presence: From TV to You Tube Eric Jumbert, vice-president, Colgate-Palmolive, shared how his team worked on extending the Colgate Visible White television campaign to You Tube where the time spent on viewing was more than TV since the target group of young working women were active on online communities, had an interest in music, and searched for You Tube creators.Colgate Visible White was the first Colgate brand to shift its media strategy from TV to digital as the lead medium.Google, the popular search giant (founded by Larry Page and Sergey Brin), turned 18 on September 27, 2016.

To mark the birthday celebrations, the company, at the second edition of its signature event Google for India 2016, unveiled a slew of new products tailor-made for the Indian market including rural.

You Tube Go Speaking about the launch of You Tube Go, Wright said, "With You Tube Go, we're bringing the power of video to mobile users in a way that is more conscious of data and connectivity, while being relatable and social." The app, which carries the tagline Mazze Udao, Data Nahin, intends to help Indian users say goodbye to data issues as it would let them do the following seamlessly - Discover. Soon, testers in India will be able to use You Tube Go before the product becomes more widely available.

If you'd like to be among this first group, or to find out when the app is ready for launch, please sign up at

You Tube Go will gradually reach out to more people over the next few months, get their feedback, and improve the product before being launched widely."We've always believed that connectivity should not be a barrier to watching You Tube.

In 2014, we launched You Tube Offline so you could watch videos without suffering from buffering.

Efforts are underway to help advertisers look for reach, not only through You Tube, but You Tube Go as well.